This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of practice and theory, chapters address themes encountered by scientists and communicators, including ethical challenges, visual displays, and communication with publics, as well as changed and changing contexts and genres. The pedagogy section covers topics important to instructors' everyday teaching as well as longer-term curricular development. Chapters address delivery of rhetorically informed instruction, communication from experts to the publics, writing assessment, online teaching, and communication-intensive pedagogies and curricula.

The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness). The first of its kind, this book demonstrates the exciting possibilities of using comics in technical communication. It defines comics as a medium and art form that includes cartoons, comic strips, comic books, and graphic novels; provides conceptual and historical backgrounds on comics; and discusses the appeals and challenges of using comics-style technical communication. More specifically, it examines comics-style instructions, educational materials, health/risk communication, and political/propaganda communication. The author argues that comics-style technical communication encourages reader participation, produces covert persuasion, facilitates intercultural communication, benefits underprivileged audiences such as children and readers of lower literacy, and challenges the positivist view of technical communication. An abundance of comics-style technical communication examples, carefully selected from across cultures and times, demonstrates the argument. While the book proposes that comics can create user-friendly, visually oriented, engaging, and socially responsible technical communication, it is also quick to acknowledge the limitations and challenges of comics-style technical communication and provides heuristics on how to cope with them. The Other Kind of Funnies is unique in its interdisciplinary approach. It focuses on technical communication but speaks to design, cultural and intercultural studies, historical studies, and to some extent, education, politics, and art.

Where would we be without the knee? This down-to-earth joint connecting the thigh and the lower leg doesn’t receive the attention it deserves. Yet, as The Curious Human Knee reveals, it is crucial to countless facets of science, medicine, culture, and history—and even what makes us human. The science writer Han Yu provides an informative, surprising, and entertaining exploration of the human knee across time and place. She begins with our earliest ancestors, emphasizing that walking upright separates us from the apes and bipedal knees appeared long before big brains and sophisticated tools. Yu considers the intricate anatomy of the knee, its evolutionary history, and the complexity of treating knee pain, including her own. She examines why women’s knees might be more prone to damage than men’s and addresses the roles of race and class in ailments such as osteoarthritis. This book gets knee-deep into an astonishing range of topics—fashion from flappers to miniskirts and ripped jeans, cultural practices spanning Japanese knee walking and Thai boxing, and more. Yu reflects on the symbolic power of kneeling from the imperial court in China to the football field in the United States and shows why the knee figures into so many social and political phenomena. Distilling a vast amount of research in a style that is engaging, conversational, and even personal and witty, this book opens readers’ eyes to the complexity and significance of the humble knee.

This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of practice and theory, chapters address themes encountered by scientists and communicators, including ethical challenges, visual displays, and communication with publics, as well as changed and changing contexts and genres. The pedagogy section covers topics important to instructors' everyday teaching as well as longer-term curricular development. Chapters address delivery of rhetorically informed instruction, communication from experts to the publics, writing assessment, online teaching, and communication-intensive pedagogies and curricula. The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness). The first of its kind, this book demonstrates the exciting possibilities of using comics in technical communication. It defines comics as a medium and art form that includes cartoons, comic strips, comic books, and graphic novels; provides conceptual and historical backgrounds on comics; and discusses the appeals and challenges of using comics-style technical communication. More specifically, it examines comics-style instructions, educational materials, health/risk communication, and political/propaganda communication. The author argues that comics-style technical communication encourages reader participation, produces covert persuasion, facilitates intercultural communication, benefits underprivileged audiences such as children and readers of lower literacy, and challenges the positivist view of technical communication. An abundance of comics-style technical communication examples, carefully selected from across cultures and times, demonstrates the argument. While the book proposes that comics can create user-friendly, visually oriented, engaging, and socially responsible technical communication, it is also quick to acknowledge the limitations and challenges of comics-style technical communication and provides heuristics on how to cope with them. The Other Kind of Funnies is unique in its interdisciplinary approach. It focuses on technical communication but speaks to design, cultural and intercultural studies, historical studies, and to some extent, education, politics, and art.

This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.

This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.

Alzheimer's disease, a haunting and harrowing ailment, is one of the world's most common causes of death. Alzheimer's lingers for years, with patients' outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer's because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer's that demystifies efforts to understand the disease. Beginning with the discovery of "presenile dementia" in the early twentieth century, Han Yu examines over a century of research and controversy. She presents the leading hypotheses for what causes Alzheimer's; discusses each hypothesis's tangled origins, merits, and gaps; and details their successes and failures. Yu synthesizes a vast amount of medical literature, historical studies, and media interviews, telling the gripping stories of researchers' struggles while situating science in its historical, social, and cultural contexts. Her chronicling of the trajectory of Alzheimer's research deftly balances rich scientific detail with attention to the wider implications. In narrating the attempts to find a treatment, Yu also offers a critical account of research and drug development and a consideration of the philosophy of aging. Wide-ranging and accessible, Mind Thief is an important book for all readers interested in the challenge of Alzheimer's.

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease. Beginning with the discovery of “presenile dementia” in the early twentieth century, Han Yu examines over a century of research and controversy. She presents the leading hypotheses for what causes Alzheimer’s; discusses each hypothesis’s tangled origins, merits, and gaps; and details their successes and failures. Yu synthesizes a vast amount of medical literature, historical studies, and media interviews, telling the gripping stories of researchers’ struggles while situating science in its historical, social, and cultural contexts. Her chronicling of the trajectory of Alzheimer’s research deftly balances rich scientific detail with attention to the wider implications. In narrating the attempts to find a treatment, Yu also offers a critical account of research and drug development and a consideration of the philosophy of aging. Wide-ranging and accessible, Mind Thief is an important book for all readers interested in the challenge of Alzheimer’s.

This book constitutes the proceedings of the 17th International Conference on Advanced Data Mining and Applications, ADMA 2021, held in Sydney, Australia in February 2022.* The 26 full papers presented together with 35 short papers were carefully reviewed and selected from 116 submissions. The papers were organized in topical sections in Part I, including: Healthcare, Education, Web Application and On-device application. * The conference was originally planned for December 2021, but was postponed to 2022.

This book constitutes the proceedings of the 17th International Conference on Advanced Data Mining and Applications, ADMA 2021, held in Sydney, Australia in February 2022.* The 26 full papers presented together with 35 short papers were carefully reviewed and selected from 116 submissions. The papers were organized in topical sections in Part II named: Pattern mining; Graph mining; Text mining; Multimedia and time series data mining; and Classification, clustering and recommendation. * The conference was originally planned for December 2021, but was postponed to 2022.

A delicate craft that has been handed down for thousands of years, bead embroidery was popular among the aristocrats in China's imperial courts and is an important part of modern haute couture, wedding dresses, and other accessories. A step-by-step guide to 25 unique embroidery designs, Bead Embroidery Chinese Style incorporates traditional Chinese design elements, including landscape paintings, bird and flower motifs, and famous poems. Projects are both beautiful and useful, and are simple enough for embroidery beginners. Readers will learn about: The different bead embroidery tools, techniques, and materials Over a dozen embroidery stitches for single-bead, multi-bead, free stitches, layered stitches, and more Small-scale embroidery projects, including jewellery, coasters, pouches, and silk scarves More advanced projects, including makeup bags, lamp covers, and wall art. Author Han Yu is one of the world's leading experts on bead embroidery. She studied at the prestigious Ecole Lesage, part of Chanel's Metiers d'art, in Paris, and regularly produces pieces for Shanghai and Paris Fashion Weeks, state dignitaries, and celebrities.

This book provides a comprehensive and self-contained introduction to federated learning, ranging from the basic knowledge and theories to various key applications. Privacy and incentive issues are the focus of this book. It is timely as federated learning is becoming popular after the release of the General Data Protection Regulation (GDPR). Since federated learning aims to enable a machine model to be collaboratively trained without each party exposing private data to others. This setting adheres to regulatory requirements of data privacy protection such as GDPR. This book contains three main parts. Firstly, it introduces different privacy-preserving methods for protecting a federated learning model against different types of attacks such as data leakage and/or data poisoning. Secondly, the book presents incentive mechanisms which aim to encourage individuals to participate in the federated learning ecosystems. Last but not least, this book also describes how federated learning can be applied in industry and business to address data silo and privacy-preserving problems. The book is intended for readers from both the academia and the industry, who would like to learn about federated learning, practice its implementation, and apply it in their own business. Readers are expected to have some basic understanding of linear algebra, calculus, and neural network. Additionally, domain knowledge in FinTech and marketing would be helpful."

How is it possible to allow multiple data owners to collaboratively train and use a shared prediction model while keeping all the local training data private? Traditional machine learning approaches need to combine all data at one location, typically a data center, which may very well violate the laws on user privacy and data confidentiality. Today, many parts of the world demand that technology companies treat user data carefully according to user-privacy laws. The European Union's General Data Protection Regulation (GDPR) is a prime example. In this book, we describe how federated machine learning addresses this problem with novel solutions combining distributed machine learning, cryptography and security, and incentive mechanism design based on economic principles and game theory. We explain different types of privacy-preserving machine learning solutions and their technological backgrounds, and highlight some representative practical use cases. We show how federated learning can become the foundation of next-generation machine learning that caters to technological and societal needs for responsible AI development and application.

This book argues for the significance of ideology critique and moral judgment in the fields of literary, cultural, political and philosophical studies. By drawing on Slavoj D; iE; ek's theory of ideology the author examines postmodern horror films like Jonathan Demme's The Silence of the Lambs, multiculturalism, post-September 11 political discourses and the society of enjoyment in terms of paranoia and perversion and reveals patterns of enjoyment structured through ideological fantasy. The Lacanian/D; iE; ekian theory of ideological fantasy and ethics of psychoanalysis is then applied to broader philosophical, political and cultural contexts.